Current:Home > ScamsUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -Edge Finance Strategies
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-17 22:52:11
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (42)
Related
- Retirement planning: 3 crucial moves everyone should make before 2025
- Nobel Prize in Medicine awarded to Americans for microRNA find
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Open Bar
- Opinion: Trading for Davante Adams is a must for plunging Jets to save season
- Rolling Loud 2024: Lineup, how to stream the world's largest hip hop music festival
- 'He's the guy': Josh Jacobs, Packers laud Jordan Love's poise
- Tia Mowry Shares Update on Her Dating Life After Cory Hardrict Divorce
- Helene victims face another worry: Bears
- Juan Soto praise of Mets' future a tough sight for Yankees, but World Series goal remains
- How did the Bills lose to Texans? Baffling time management decisions cost Buffalo
Ranking
- Intellectuals vs. The Internet
- Alabama's stunning loss, Missouri's unmasking top college football Week 6 winners and losers
- The Tropicana was once 'the Tiffany of the Strip.' For former showgirls, it was home.
- NFL Week 5 injury report: Live updates for active, inactive players for Sunday's games
- Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
- Krispy Kreme scares up Ghostbusters doughnut collection: Here are the new flavors
- Mistrial declared again for sheriff accused of kicking shackled man in the groin
- Mistrial declared again for sheriff accused of kicking shackled man in the groin
Recommendation
DoorDash steps up driver ID checks after traffic safety complaints
Tropical Storm Milton could hit Florida as a major hurricane midweek
Robert Coover, innovative author and teacher, dies at 92
Michigan gun owner gets more than 3 years in prison for accidental death of grandson
Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
Inside Daisy Kelliher and Gary King's Tense BDSY Reunion—And Where They Stand Today
Minnesota ranger dies during water rescue at Voyageurs National Park
Lakers' Bronny James focusing on 'being a pest on defense' in preseason