Current:Home > MarketsWill Beyoncé's new hair care line, Cécred, cater to different hair textures? -Edge Finance Strategies
Will Beyoncé's new hair care line, Cécred, cater to different hair textures?
View
Date:2025-04-16 18:07:45
Beyoncé's upcoming hair care line,ésnewhaircarelineCé Cécred, seems to be inclusive of many different hair types and textures.
In a new video posted to the Cécred Instagram account, a variety of men and women appear to be getting their hair treated with products from the brand, pronounced "sacred." Beyoncé's mom Tina Knowles also makes a cameo in the clip as shows off her hairstyling skills.
The clips shared to the brand's official Instagram begin with a man saying, "Today we're going to transform you. We're going to show you some magic that Beyoncé and the team have been working with."
The video features men and women of all shades with all different hair types, ranging from straighter hair and loose curls to tighter coiled textures, raving about the respective products while getting their hair done.
One woman says, "I've never tried anything like this before, and it's revolutionary", while showing over her straight, colored hair.
"It's good to find a product that can treat curly hair," said another as two women showed off their different curl patterns.
Beyoncé's hair care lineis just latest chapter in her long history of celebrating Black hair
Beyoncé first teased a hair care line in May, while opening up about the impact of growing up in her mom's hair salon.
"I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," she wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating."
Recently, the singer announced the official name and release date for the new line. Beyoncé has yet to give fans full product details. However, little by little, fans are getting a glimpse of what's in store.
Cécred will be available Feb 20.
What we know so far:Beyoncé announces highly anticipated hair care line Cécred
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (445)
Related
- Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
- Dyson Flash Sale: Save $200 on the TP7A Air Purifier & Fan During This Limited-Time Deal
- Puerto Rico Passes 100% Clean Energy Bill. Will Natural Gas Imports Get in the Way?
- ‘America the Beautiful’ Plan Debuts the Biden Administration’s Approach to Conserving the Environment and Habitat
- Kylie Jenner Shows Off Sweet Notes From Nieces Dream Kardashian & Chicago West
- Meta launches Threads early as it looks to take on Twitter
- Warming Trends: Airports Underwater, David Pogue’s New Book and a Summer Olympic Bid by the Coldest Place in Finland
- Kristin Davis Shares Where She Stands on Kim Cattrall Drama Amid Her And Just Like That Return
- Person accused of accosting Rep. Nancy Mace at Capitol pleads not guilty to assault charge
- The Resistance: In the President’s Relentless War on Climate Science, They Fought Back
Ranking
- Why we love Bear Pond Books, a ski town bookstore with a French bulldog 'Staff Pup'
- This week on Sunday Morning (July 9)
- Selling Sunset's Amanza Smith Hospitalized for Blood Infection
- Many Scientists Now Say Global Warming Could Stop Relatively Quickly After Emissions Go to Zero
- IRS recovers $4.7 billion in back taxes and braces for cuts with Trump and GOP in power
- Helpless Orphan or Dangerous Adult: Inside the Truly Strange Story of Natalia Grace
- Emails Reveal U.S. Justice Dept. Working Closely with Oil Industry to Oppose Climate Lawsuits
- Lily-Rose Depp and The Weeknd React to Chloe Fineman's NSFW The Idol Spoof
Recommendation
California DMV apologizes for license plate that some say mocks Oct. 7 attack on Israel
See the Shocking Fight That Caused Teresa Giudice to Walk Out of the RHONJ Reunion
Zendaya Sets the Record Straight on Claim She Was Denied Entry to Rome Restaurant
A Key Climate Justice Question at COP25: What Role Should Carbon Markets Play in Meeting Paris Goals?
Who's hosting 'Saturday Night Live' tonight? Musical guest, how to watch Dec. 14 episode
Giant Icebergs Are Headed for South Georgia Island. Scientists Are Scrambling to Catch Up
Clues From Wines Grown in Hot, Dry Regions May Help Growers Adapt to a Changing Climate
It was a bloodbath: Rare dialysis complication can kill patients in minutes — and more could be done to stop it